SEO vs. GEO & AEO: Which Visibility Strategy Wins in the AI Era?

Google’s dominance in traditional search is softening, while answer engines and generative AI platforms are changing how users discover information. For marketers, the practical response is no longer search engine optimization (SEO) alone, but a three-part visibility strategy: SEO for discoverability, answer engine optimization (AEO) for direct answers, and generative engine optimization (GEO) for inclusion […]