Brock Dubbels, PhD, is an inventor, entrepreneur, and complexity theory enthusiast focused on the intersection of cognition, language, and computational systems. He extends frameworks from philosophy of language, design ethics, and cognitive science into real-world applications for AI, UX, and long-term care. His work includes a theory of cognitive complementarity: how people and machines can collaboratively sustain meaning; and a practice of designing for curiosity that informs learning systems, semantic trust tools, and narrative infrastructure. As a systems builder, he develops tools that are human first and data informed, to reduce effort and increase revenue impact, preserve interpretability, foster reflection, and make context auditable in environments increasingly shaped by flattening for a movement towards robust human in the loop experiences.