Sophie Carr is the CEO and Founder of GAIO Tech and an expert in Generative Artificial Intelligence Optimization. Her mission is to make sure human expertise remains visible, trusted and attributable as AI systems increasingly shape how people discover information, make decisions and choose who to trust. Through GAIO Tech, Sophie is building AI visibility infrastructure for the agentic web, helping organizations turn real knowledge into source environments that AI systems can understand, cite and connect back to the right people.